![]() ![]() But this relative prosperity might be fragile. The features of this market are the following: community-bounded, with a strong shared identity, high level of educational attainment, favorable economic situation. Exogeneous: Le Télégramme is connected so far to its market, fulfilling many conditions regarding the appetence for local news. Endogenous: the business model is relevant, the management of the group is safe and cautious when most regional newspapers are indebted to finance the transition print/web. Two categories of reasons may explain this remarkable resilience. ![]() because it is operating in a competitive market (1.1 million households) in a duopoly with Ouest-France, the leading daily newspaper in France. It has expanded and then maintained its staff of journalists, it chose to. However the group has always been profitable to various scales. The profit margin has been reduced over the last few years, due to the shrinking advertising revenues as a consequence of the disruptive innovation of the digital platforms. This feat is unique in the French industry. Starting from 80,000 paid-copies in 1944, only on one market which is the Finistère département, (“metropolitan” France is divided into 96 départements of various sizes), it has increased its circulation year after year reaching the 200,000 mark in 2014, while operating in three départements. Growth in the Face of Industry Decline: A Case Study of Le Télégramme, French Regional Newspaper by Philippe Wallez, Université Aix-Marseille, France and JB Lesourd, Professor Emeritus, Aix-Marseille University Abstract The case of Le Télégramme, a French local newspaper based in Brittany (NW France), is quite exceptional. ![]()
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